August 15, 2023 NHTSA CAMPAIGN NUMBER: 23V579000
Air Bag Warning Labels May Detach/FMVSS 208
A detached air bag warning label will not warn occupants about the risks of air bag deployment, increasing the risk of injury in a crash.
NHTSA Campaign Number: 23V579
Manufacturer Kia
America, Inc.
Components EQUIPMENT
Potential Number of Units Affected 50,517
Summary
Kia
America, Inc. (Kia
) is recalling certain 2023 Sorento vehicles. The air bag warning labels on the driver and front passenger sun visors may detach. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 208, “Occupant Crash Protection.”
Remedy
Dealers will inspect and replace the driver and front passenger sun visors, as necessary, free of charge. Owner notification letters are expected to be mailed October 10, 2023. Owners may contact Kia
customer service at 1-800-333-4542. Kia
’s number for this recall is SC277.
Notes
Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.nhtsa.gov.
Check if your Kia has a Recall
2023MY Sorento
Sun Visor Airbag Warning Label
Basis of Safety Defect Determination 573.6(c)(6)
July 28, 2023
Kia
Georgia (Kia
GA) notifies Kia
North America (Kia
NA) Safety Office of potential issue regarding the sun visor airbag warning label peeling on certain 2023MY Sorento vehicles. Kia
NA Safety Office begins preliminary data analysis.
August 3, 2023
Kia
NA Safety Office preliminary field data analysis identifies 10 potentially related sun visor label peeling incidents across Kia
data sources. No reported crashes or injuries.
August 7 – August 8, 2023
Kia
NA conducts regulatory review and identifies peeling of the sun visor airbag warning label is a noncompliance with the label requirements of Federal Motor Vehicle Safety Standard (FMVSS) 208, section S4.5.1 (b). Kia
NA Safety Office updates field data analysis and identifies no additional sun visor airbag warning label peeling incidents.
August 9, 2023
Kia
NA Safety Office decides to conduct a FMVSS 208 noncompliance recall of certain 2023MY Sorento vehicles to address peeling sun visor label issue. No crashes or injuries.
1 Affected Product
Vehicle
| MAKE | MODEL | YEAR |
| KIA | SORENTO | 2023 |
3 Associated Documents
Noncompliance Notice 573 Report
RCLRPT-23V579-3669.PDF 213.77KB
Recall Acknowledgement
RCAK-23V579-3769.pdf 645.214KB
2023MY Sorento Sun Visor Airbag Warning Label Chronology
RMISC-23V579-5744.pdf 73.259KB
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OMB Control No.: 2127-0004 Part 573 Safety Recall Report 23V-579 The information contained in this report was submitted pursuant to 49 CFR §573 Manufacturer Name : Kia
America, Inc. Submission Date : AUG 15, 2023 NHTSA Recall No. : 23V-579 Manufacturer Recall No. : SC277 Manufacturer Information : Manufacturer Name : Kia
America, Inc. Address : 111 Peters Canyon Road Irvine CA 92606 Company phone : 800-333-4542 Population : Number of potentially involved : 50,517 Estimated percentage with defect : 1 % Vehicle Information : Vehicle 1 : 2023-2023 Kia
Sorento Vehicle Type : LIGHT VEHICLES Body Style : ALL Power Train : GAS Descriptive Information : Certain 2023 model year Sorento vehicles manufactured from October 6, 2022 through August 5, 2023. The recall population was determined by a review of vehicle production and supplier records. The vehicles subject to this recall were not produced in VIN order. Customers seeking information about their specific vehicle will be referred to Kia
’s Customer Care Center or their Kia
dealer. Production Dates : OCT 06, 2022 – AUG 05, 2023 VIN Range 1 : Begin : NR End : NR Not sequential Description of Noncompliance : Description of the Noncompliance : Due to the improper application of the airbag warning label to the sun visor by the supplier, the label may peel off from the driver and front passenger sun visors. As a result, some of the subject vehicles may not comply with Federal Motor Vehicle Safety Standard (FMVSS) 208, § S4.5.1 (b) which requires that each vehicle have a label permanently affixed to either side of the sun visor. FMVSS 1 : 208 – Occupant crash protection FMVSS 2 : NR Description of the Safety Risk : If the sun visor airbag warning label peels off, the driver and/or front passenger may not be warned of the risks of airbag deployment, increasing the risk of injury in the event of a crash. Description of the Cause : The label was improperly applied to the sun visor by the supplier. Identification of Any Warning that can Occur : Visible peeling of the airbag warning label from the sun visor. Part 573 Safety Recall Report 23V-579 Page 2 The information contained in this report was submitted pursuant to 49 CFR §573 Involved Components : Component Name 1 : SUNVISOR ASSY Component Description : Sun Visor Assembly Component Part Number : 85210-R5000 / 85210-R5500 (LH) Component Name 2 : SUNVISOR ASSY Component Description : Sun Visor Assembly Component Part Number : 85220-R5000 / 85220-R5500 (RH) Supplier Identification : Component Manufacturer Name : Grupo Antolin-Satillo Address : Blvd, Jesus Valdez Sanchez Km 8.52 Parque Industrial Arteaga Arteaga, Coahuila Foreign States 25350 Country : Mexico Chronology : See attached document titled “2023MY Sorento Sun Visor Airbag Warning Label Chronology”. Description of Remedy : Description of Remedy Program : All owners of the subject vehicles will be notified by first class mail with instructions to bring their vehicles to a Kia
dealer. Kia
will instruct dealers to inspect the driver and front passenger sun visors and, if necessary, replace with a new one. Kia
will reimburse owners for repair expenses already incurred pursuant to Kia
’s General Reimbursement Plan filed May 10, 2022. How Remedy Component Differs from Recalled Component : The remedy component has a securely affixed airbag warning label. Identify How/When Recall Condition was Corrected in Production : The supplier’s process to adhere the label to the sun visor was improved beginning with vehicles produced on August 6, 2023. Part 573 Safety Recall Report 23V-579 Page 3 The information contained in this report was submitted pursuant to 49 CFR §573 Recall Schedule : Description of Recall Schedule : The planned dealer notification begin and end date is October 5, 2023. The planned owner notification begin and end date is October 10, 2023. Planned Dealer Notification Date : OCT 05, 2023 – OCT 05, 2023 Planned Owner Notification Date : OCT 10, 2023 – OCT 10, 2023 * NR – Not Reported
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